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Kirkpatrick Creative

Advertising engineered to work.

Nolan Caddell Reynolds

Better data & analysis equals increased leads and higher profits in the home of the hanging judge.

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20%

Call increase in first 60 days.

17%

Saved in media buy with improved lead generation.

3

Partners.
8 associates.

1

Unified brand image.

Fort Smith, Arkansas is home to the famed courthouse of the “hanging judge” Isaac Parker.  But Parker never went up against a tough legal clan like Nolan Caddell Reynolds.

To maintain its position as the most recognized personal injury law firm in the region, NCR relies on a one-two punch of hard-hitting lead generation advertising coupled with good-guy community activism, all managed by Kirkpatrick Creative.

More leads for the same budget

We retooled the firm’s advertising from the get-go. TV ads highlight the firm’s practice areas, focusing on clients’ stories and results achieved. The media buy, thanks to our process, put an end to wasting dollars on bad media placement. Constant monitoring of the exact time of each phone call and web response assures that the cost-per-lead continues to drop, while the total number of calls from prospects climbs.

Nolan Caddell Reynolds Call Graph

New client calls begin immediately

Also brought under scrutiny was the way the firm tracked calls, both after hours and during regular business hours. Phones are answered 24/7. Web inquiries receive response within minutes. We map responses against spot buys—and refuse to buy programming that doesn’t generate leads.

insights

Influencing more than lead flow.

After reviewing Nolan Caddell Reynolds’ call data we discovered a gap in their service offering. Over 30% of callers were asking for services that the firm didn’t offer. With almost 4,000 leads in 2013, that meant over 1300 callers were being turned away simply because the firm didn’t have a lawyer to take those case types. We advised them to hire an attorney to fill the gap, and they listened, hiring their ninth associate.

Our clients know that the data we track for them means they get more leads for less money. More importantly, it means they trust us when we tell them how to make more money from the leads we generate.