It’s tough out there for the little guy. With so many professional YouTubers dedicating hefty budgets to producing high-quality videos and bolstering them with high-cost ad campaigns, how can those with little to no ad budgets possibly keep up? Not everyone has the budget to invest in a full-blown YouTube channel promotion strategy. If you’re […]
3 Tips for Perfecting Your Brand’s Facebook Page (and Your Customers’ Experiences There)
Facebook users have gotten fed up with how much branded content is crammed into their newsfeeds. That’s why Facebook changed its algorithm to show more posts from friends and family and fewer posts from brands. Unfortunately, even with this change, Facebook has become less of a social space where you can interact with the people […]
Word of Mouth Marketing 2.0
“Word of mouth will never go out of style. It is, and will remain, the #1 way people make choices about brands.” —Jamie Turner, CEO of The 60 Second Marketer In the past, marketing by word of mouth was pretty straightforward: businesses tried to improve their reputations by getting people talking about them. Today, word […]
How to Prevent Ad Amnesia
Looking for an easy way to maximize your advertising budget? Here’s a simple solution: make your ads memorable. Ad amnesia—the syndrome of consumers forgetting about your advertising—can cost you thousands in wasted ad dollars. In other words: stop wasting your advertising budget on ads that won’t stick in a consumer’s brain! Attention spans are shorter […]
6 Clever Tips for Building Trust in Your Brand (and They Can All be Done Online)
It’s no secret that if you want to attract customers to your business, trust is vital. Potential clients want to be sure that their time, money, and interests will be safe in your business’s hands if they choose to work with you. For businesses that are just starting out or looking for new clients, this […]
Is This Facebook’s Attempt to Appease Brands?
Facebook has been through a lot lately. First it was the restrictive news feed algorithm, which was a blow to advertisers. Then came the bombshell report of private information sharing, Mark Zuckerberg’s subsequent appearance before Congress, and the revelation that Zuckerberg and other Facebook executives have been deleting their sent messages. Pretty much the only […]