Many people seem to believe that the power of billboards pales in comparison to digital, social, and television advertising—but that’s simply not the case. Read on to learn the realities of common myths about billboards and other out-of-home media.
How Digital Advertising Helps Law Firms Get More Clients
The goal of digital advertising for law firms is to be visible at one of the most important instances in a prospective client’s journey: the moment they’re searching for a lawyer. Learn more about how digital advertising can help your law firm get more clients.
The Importance of Content Management for Hospital Marketing
Want to inspire confidence in your healthcare facility? Content management for hospital marketing is a way to provide value to your patients before they even walk through your door. Learn more about content management for hospitals, including the types of content you should be sharing and how a team of experts can make it easy […]
Why Measurement Matters in Law Firm Advertising
Effective law firm advertising that doesn’t break the bank is possible! A data-driven approach to your law firm’s advertising budget can cut wasted money in half. Learn how it’s done here. Define Your Advertising Goals No business can afford to waste money on poorly-planned advertising—especially right now. But it can be intimidating to start building […]
How Coronavirus is Affecting Advertising
In the grand scheme of the pandemic, changes in the advertising industry aren’t that important. But companies still rely on it, whether they’re the small businesses being hit hardest, hospitals that have suddenly found themselves on the front lines of a war no one saw coming, or medical supply industries navigating the most demand they’ve seen in decades—if they’ve ever seen it at all.
3 Signs It’s Time to Find a New Advertising Agency for Your Law Firm
Are you concerned that your law firm’s advertising agency might not be pulling its weight? Maybe you’re suspicious about how they’re spending your budget, or they can’t explain the decisions they’re making. Watch out for these three red flags that could indicate your ad agency is more interested in your money than your success.