When it comes to marketing strategies, there are three major factors businesses need to keep in mind if they want to remain successful: the advantages of big data, the risks of intelligent disruption, and the importance of customer experience.
Why Customer Context Matters (And How to Make it Work for You)
Brick-and-mortar retail stores have always tried to make customer context work. That’s why grocery stores put candles next to cake mix and why clothing stores make sure socks aren’t far from the shoe department.
Is RCS Messaging the Future of Advertising?
RCS, a new messaging protocol, aims to replace standard text messaging (SMS, or Short Message Service) as the preferred communication service between brands and customers.
Monitoring Your Mentions: How to Get Creative with Link Building and Backlinking
Link building and backlinking are two important ways for search engines to find your business online. Link building is the process of building up a “portfolio” of links to other places on your own website. When you have more links in your content, your site becomes more relevant to Google—which means you’ll show up more […]
No Ad Budget? Here Are 8 Free Ways to Promote Your YouTube Channel
It’s tough out there for the little guy. With so many professional YouTubers dedicating hefty budgets to producing high-quality videos and bolstering them with high-cost ad campaigns, how can those with little to no ad budgets possibly keep up?
3 Tips for Perfecting Your Brand’s Facebook Page (and Your Customers’ Experiences There)
Facebook users have gotten fed up with how much branded content is crammed into their newsfeeds. That’s why Facebook changed its algorithm to show more posts from friends and family and fewer posts from brands.