According to a study by Shareablee, branded-content ads far outperform standard ads in terms of paid impressions and earned impressions.
How Ag Advertisers Can Avoid Intelligent Disruption
Daniel Hodges, CEO and founder of Consumers in Motion Group, believes that one of the top trends affecting the advertising industry in 2018 will be intelligent disruption. It sounds intimidating—and it can certainly be damaging—but, like any business challenge, intelligent disruption can be overcome through clever, adaptive handling and up-to-date knowledge of your industry.