While data is always essential for advertisers, enormous amounts of it can easily bog you down, making it difficult for you to know how to analyze it—much less how to use it all to the best of your business’s capacity. That’s the struggle of big data.
Post-cable networks, or PCNs, are beginning to eclipse standard cable networks and other traditional media because they produce niche content 24/7 across multiple platforms. Some examples of PCNs are: Vice, whose “channels” of media include Broadly, Motherboard, and Viceland UNILAD, a UK-based Internet media company with a strong social media presence Tastemade, a self-described “global […]
Before we dive into all the reasons why digital marketing should be standard practice for any business or brand, let’s start by defining what digital marketing is. Digital marketing is an umbrella term for all your online marketing efforts. You leverage channels such as Google search, social media, email and websites to connect with your […]
According to a study by Shareablee, branded-content ads far outperform standard ads in terms of paid impressions and earned impressions.
Daniel Hodges, CEO and founder of Consumers in Motion Group, believes that one of the top trends affecting the advertising industry in 2018 will be intelligent disruption. It sounds intimidating—and it can certainly be damaging—but, like any business challenge, intelligent disruption can be overcome through clever, adaptive handling and up-to-date knowledge of your industry.