We’ve often met lawyers who were ignoring or actively avoiding social media marketing. Because there was no way to measure it’s effectiveness. Sure you can use Google Analytics to record your replies, shares, likes and clicks — but how much of this engagement is converting into paying clients? The guesswork just wasn’t worth risking the […]
Controlling Your Credibility: A Guest Blog from Jordan King!
“I am very skeptical about whether this will actually attract clients. At the end of the day, giving away advice just isn’t what keeps the lights on.” This was the remarkably honest response from a lawyer after I introduced myself as the web copywriter of our marketing agency. I suggested we begin laying the foundation […]