If your website isn’t making the most of the traffic you send to it, your marketing ROI is lower than it could be. You invest in marketing with the hopes of gaining new clients or connections. Entirely too many law firms underutilize their websites, cutting into their return on investment (ROI) drastically. Your marketing techniques […]
Videos. Your Law Firm Advertising: Live, and In Color
There’s a generation of people that are simply a Video Generation. This is who your Law Firm is marketing to. They want to view, on video—everything. They grew up in a television era or they can’t remember a time when you didn’t just go online for everything you wanted to know. From how to install […]
Increasing Speed in the Corners; Efficient, Effective Marketing for Law Firms: Advertising That Works
Takeo Kiuchi and the engineers at Honda F1 racing were the first to apply data collection points on their car and around the track. This data allowed them to measure the progression of the car and look for small inefficiencies or deficiencies that they could manage; thereby increasing the speed of the car — by […]
Transparency and Accountability: The Importance of Measurable Marketing Data For Law Firms
Measurable data is the only way for you to track the success of your law firm Internet-marketing campaigns. The analysis of marketing data can help keep your marketing strategy—and budget—lean and efficient. US business magnate, John Wanamaker, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!”
Law Firm Advertising Budget Planning Guidelines, Bankruptcy, and Social Security/Disability Law Firms
Law firms want budgeting guidelines for advertising and marketing. Their question is like the one brokers and financial planners ask at the outset of the planning process: “What’s your level of risk tolerance?” Things change—this isn’t the economy we had pre-’08—but still, you’re in the law firm business to make money. You need a budgeting […]
Is The Advertising Agency Handling Your Law Firm Wasting Your Money?
Is your law firm advertising agency marketing you into a black hole? Successful marketing for law firms requires quality, precision, and data you can measure. Hiring an advertising agency to promote your law firm can save you time and money by bringing new clients to your office… when they know what they’re doing. Before you […]