Content marketing is essential in the healthcare industry for a number of reasons. In this blog, we’ll explain all the different ways that helpful healthcare content attracts visitors to your website—and how those visitors can turn into more patients walking through your door.
What exactly makes a great Yellow Pages ad? We discussed our thoughts yesterday, but here at Kirkpatrick we’re all about results from analysis, so we wanted to show you our methods in action. We put together this infographic with a client’s ad and we tried to break our tips down so that it is easier […]
Yesterday we posted our thoughts on why advertising in fewer phone books might be a better solution for your firm’s marketing needs. We know — aside from us telling you to keep using phone books — this is a pretty far-fetched idea… Advertise less? But we would love for you to discuss what we wrote about […]
Yesterday we posted some of the data we have collected on the effectiveness of free phone book listings. Hopefully it is clear to you that a large number of the calls coming into your firm from the phone book, probably have nothing to do with your expensive ad. We’d love for you to share our […]