You already know how blogs benefit your law firm: they’re great for SEO, provide a valuable resource for potential clients, and create a sense of trust with your readers. But for many attorneys, keeping up with a legal blog is simply too much work to add to their packed to-do lists.
Keeping your law firm’s blog updated is time-consuming—and if you want it to be beneficial, it has to be done on a regular basis. So how can your firm attract leads and nurture prospects without one?
Fortunately, creating content for your law firm doesn’t have to be a chore that takes up all your valuable time and energy. Here are four ideas you can try instead of blogging to save time and increase the chances of prospects finding you online.
Idea #1: Answer Questions on Social Media
One of the easiest ways to generate content for your law firm is to ask your social media followers for questions they have about your legal area. Then, you can create new posts that address their questions. (Just don’t forget to reply to their original comments and messages, too—no one likes to feel ignored!)
When you answer questions on social media, you’re providing legal help in a medium that’s accessible to your followers and to the friends lists of everyone who interacts with your posts. Plus, since social media benefits your law firm’s SEO rankings, these posts actually increase the chances that someone searching for a lawyer will come across your social profile.
Answering questions on your law firm’s social media pages is also a great way to increase engagement, which is a necessary step in the digital sales funnel: the journey a prospect takes from awareness to consideration to making the decision to hire you. It’s also a lot less time consuming than writing full blogs, so there’s really no excuse not to hop on Facebook and get started!
Idea #2: Make Videos
Law firm videos offer several benefits that text alone can’t achieve. Video is simply better at:
- Showcasing your personality and humanizing your law firm
- Demonstrating what makes you different from your competitors
- Helping build a sense of a relationship and trust with prospects
- Adding an extra boost to your SEO rankings
Like blogging, making videos can be time-consuming—but it’s a lot easier to set up your camera and speak candidly for a bit about a particular topic than it is to brainstorm, write, edit, and post a blog. And if you want an even bigger impact from your videos, you can always hire the pros!
Want to learn more? Check out How to Upgrade Your Law Firm’s Social Media with Videos to find out more about how video can positively impact your law firm’s lead generation efforts.
Idea #3: Create FAQ Pages
Instead of writing multiple blog posts about questions you get asked a lot, create an FAQ page that addresses them all at once. FAQ pages may take a bit to plan, write, and publish, but once they’re done, you can reap the rewards for years to come without having to worry about regular updates.
Just like a blog, some of the other benefits of FAQ pages on your law firm’s website include:
- Establishing authority
- Building trust with potential clients
- Providing a resource that people can return to when they have questions or need help
FAQ pages are particularly beneficial from an SEO standpoint because you can word the questions however you like. This is important because your prospects probably aren’t going to structure search terms in the same way you would write about them in a blog post.
For example, someone typing “car wreck lawyer Little Rock” into Google may not find your page if you only refer to yourself as an attorney specializing in personal injury cases. In other words, the phrasing of your FAQ questions could be the clincher that gets Google to present your page over a competitor’s.
Plus, it’s good for voice search to write your questions in a way that someone would verbally ask them. A question on your FAQ page, for instance, could be: “If I get divorced in Arkansas, do I have to pay alimony?” When you write a clear, succinct answer (ideally, one that’s fewer than 30 words long) to a question like this, it’s much more likely to show up in a voice search result.
Idea #4: Hire an Experienced Legal Advertising Agency
It’s not easy to create legal marketing content that’s designed to attract leads and encourage prospects to contact your firm—and it’s even harder when you’re a busy attorney. That’s where we come in.
Kirkpatrick Creative has years of experience handling content creation and management for law firms in central and northwest Arkansas and west Kentucky. Whether you’re interested in blogging, video marketing, or website development and management, our tried-and-true philosophy of advertising engineered to work is at your service.
If you’re ready to start creating a content management plan for your law firm, contact Kirkpatrick Creative today.