As we wrap up our campaign on phone book advertising negotiations, each of us here at Kirkpatrick Creative wanted to create something for you to share with others in your office. Here is a presentation on my rules of negotiation. What is great about these, is they aren’t only applicable to phone book advertising, but […]
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If it can be measured, it should be measured. And everything can be measured. We have spent the last several weeks guiding you through our rigorous process for finding the best phone book advertising rates for our law firm clients. Even after all of the data, we’re still met with the same mentality, “Does anybody […]
Over the last several weeks we have said all there is to say about advertising in the phone books. Is it a hassle? Sometimes. Is it worth it? Always. However, the money you save by employing our time-tested techniques is only as good as the usefulness you put it to. This is where Dan’s unique […]
Congratulations! You made it through our six week course in how to negotiate better rates for your law firm phone book advertising. You have had the chance to gain insight on: How the phone books operate and how to use those operations to your advantage, The analytics that prove phone books are still a […]