Bidooh is watching you. Bidooh, an ad tech startup based in the United Kingdom, has created digital billboards that show you 10-second ads based on what you look like. (Yes, its creators were directly inspired by the mall scene in Minority Report). Here’s how these smart ads work: When you walk past a Bidooh board—most likely in […]
Email marketing is a fantastic tool for keeping your audience informed, transforming interested subscribers into repeat buyers, and making your most loyal customers even happier. But while it provides all of these benefits, the truth is that email marketing isn’t easy—especially when you want it done right. To help curb some of the frustrations we […]
Amazon has made some big changes to its advertising platform—changes that could dramatically affect the advertising strategies of small businesses and large corporations alike.
When it comes to marketing strategies, there are three major factors businesses need to keep in mind if they want to remain successful: the advantages of big data, the risks of intelligent disruption, and the importance of customer experience. The Advantages of Big Data It’s easier than ever to get loads of information from your […]
Brick-and-mortar retail stores have always tried to make customer context work. That’s why grocery stores put candles next to cake mix and why clothing stores make sure socks aren’t far from the shoe department. Customer context is a bit different in e-commerce, but it’s essentially the same: instead of endcaps or specific aisle layouts, you’ll […]
RCS, a new messaging protocol, aims to replace standard text messaging (SMS, or Short Message Service) as the preferred communication service between brands and customers. Before we get into all of the ways RCS is going to do this, let’s first go over the basics. What is RCS? RCS stands for Rich Communication Services. Google […]