Content marketing is essential in the healthcare industry for a number of reasons. In this blog, we’ll explain all the different ways that helpful healthcare content attracts visitors to your website—and how those visitors can turn into more patients walking through your door.
Google’s new Local Services Ads offer several benefits for law firms—but they aren’t without their drawbacks. Are they right for you?
At Kirkpatrick Creative, we take an analytical approach to advertising. The industry term for this is “data-driven marketing”—but we’ve defined our method as advertising engineered to work. Read on to learn 3 reasons data-driven marketing can make a difference for your business.
How much is your law firm paying for television ad space? How much time do you spend negotiating those rates? Buying television airtime without negotiating the rate is like buying a new car for the sticker price: it’s what the seller would love for you to do, but it’s not the smart move when you’re […]
Brand awareness vs. lead generation: which campaign type is right for you? The answer depends on your goals—but for the best results, it’s undeniable that brand awareness and lead generation perform best when they’re working hand-in-hand.
Having a beautiful, functional website for your law firm is great, but it doesn’t have much real-world value if it doesn’t generate qualified leads. Learn how to design your law firm’s website for lead generation here.