Email marketing is a fantastic tool for keeping your audience informed, transforming interested subscribers into repeat buyers, and making your most loyal customers even happier. But while it provides all of these benefits, the truth is that email marketing isn’t easy—especially when you want it done right.
“I am very skeptical about whether this will actually attract clients. At the end of the day, giving away advice just isn’t what keeps the lights on.” This was the remarkably honest response from a lawyer after I introduced myself as the web copywriter of our marketing agency. I suggested we begin laying the foundation […]