The most important part of optimizing your website for conversions is the user experience.
Simply put? If visitors to your website don’t have a good time navigating it, they’re not going to buy from you.
Creating a great user experience all comes down to understanding three key things about your customers:
- What they want to accomplish
- What they need to do it
- What they expect to see on your website
With that being said, here are our top tips for optimizing your website for maximizing conversions.
How to Streamline Your Website for More Conversions
To increase conversions on your website, here are the top 4 factors to address:
A Clutter-Free Layout
The more “bloat” you have—that is, stuff that doesn’t help your customer whatsoever—the less conversions you’ll have. Some examples of bloat include dull company bios, an abundance of irrelevant images, and link and keyword stuffing. Be wise about what actually matters to your customer and they’ll show their appreciation by checking out.
In the same vein: Improve your page load speed by compressing images, minimizing codes, and enabling caching.
To be perfectly honest, what exactly counts as “intuitive” largely depends on what everyone else is doing. That means doing research on sites you love to browse, brands you’d like to emulate, and, yes, even your competitors. The goal is for your user to have as seamless an experience as possible, and that can’t happen with menus in strange places and navigation that leaves people scratching their heads.
In the same vein: Don’t neglect customers who love their phones! Make sure your website is optimized for mobile browsing.
Calls to action are the gateway to conversions, so it’s crucial to make them clear, persuasive, and strategically-placed throughout your website. Use actionable and concise language (think “Shop All Now” rather than “Click Here to Shop Our Inventory”) to motivate and guide the customer.
In the same vein: Write headlines that compel by using powerful words, action verbs, and focusing on the benefit you can bring to your customer.
The more the people browsing your website trust you, the more likely they are to convert. Feature testimonials, reviews, and case studies to build credibility. Showcasing the results you’ve been able to achieve for your existing clients and sharing the real experiences of happy customers goes a long way toward convincing fence-sitters that you’re the real deal.
In the same vein: Widgets on your site that allow for social media sharing can be very persuasive, especially if the number of shares is impressively high.
Start Optimizing Your Website for Conversions
Remember: when it comes to improving conversion rates, it all comes down to understanding what your customers want to do, what they need to get there, and what they expect to experience on your website.
Optimizing your website for conversions is an ongoing process that requires patience and experimentation. If you’d like help, contact Kirkpatrick Creative today. Our team has years of experience boosting conversion rates using these tips and more.
Ready to get started? Call (501) 663-6364 or contact us online to get in touch.