Media buying—that is, purchasing ad space and/or time from media companies like local news, radio stations, and magazines—can be an essential part of a successful advertising campaign. But if you don’t know what to buy or where to buy it from, how do you start advertising your business?
That’s where we come in.
Over the years, Kirkpatrick Creative has built and nurtured strong relationships with media partners in and around Little Rock. We know firsthand how connections like these can significantly impact the success of any media buying strategy.
Here are a few reasons why it’s important to have an advertising agency with ties to local media representing your business:
Trust & Transparency
Trust lies at the heart of every successful media buy. Think about it: the media company you’re looking to buy time or space from must trust that you will produce and provide content that reflects well on their brand, and you must trust that the media company will do its part in getting your message out to its audience.
Establishing solid relationships with media vendors leads to transparent communication and access to valuable insights. For example, when media vendors trust Kirkpatrick Creative, they’re more likely to share information with us about ad inventory, performance data, and upcoming opportunities. This opens doors to exclusive deals—and, in some cases, preferential treatment!
In other words? You need a team of experts that knows the movers and shakers in the Little Rock media sphere. Having Kirkpatrick Creative on your side will increase your chances of getting the best possible ad placements and rates.
Flexibility & Customization
The media landscape is ever-changing, and agility is a prized asset for any advertising agency—and, by association, their clients. By fostering relationships with media partners, our team is able to be more responsive to important market shifts.
When the unexpected arises—which it often does, in our experience—our strong relationships with local media allow us to smoothly pivot and adjust to uncertain situations. It all goes back to trust: we’ve worked with the media for many years, and they know we’re a reliable partner. That means we can negotiate more effectively, secure last-minute opportunities, and customize campaigns for optimal results.
Opportunities for Collaboration
Collaboration is a powerful tool for growth. It makes sense that the more connections your business (and its advertising agency!) has, the more opportunities you’ll have access to. Our team regularly puts the shared knowledge and expanded resources we’ve gained from these connections to work for our clients.
By cultivating relationships with the representatives of Little Rock’s diverse media sphere, we’ve opened hundreds of doors for our clients. We’ve seen these opened doors lead to partnership opportunities, audience expansion, brand growth, and more!
Contact Kirkpatrick Creative for Your Media Buying Needs
Strong connections to the media can make all the difference in any advertising campaign. The trust, understanding, and collaboration that Kirkpatrick Creative has built with local media over the years enables us to navigate the dynamic marketing landscape with agility and insight.
Want to learn more? Let’s talk about how our media team could be a valuable asset for your brand. Call Kirkpatrick Creative at (501) 663-6364 or contact us online to get in touch.