Amazon has made some big changes to its advertising platform—changes that could dramatically affect the advertising strategies of small businesses and large corporations alike.
When it comes to marketing strategies, there are three major factors businesses need to keep in mind if they want to remain successful: the advantages of big data, the risks of intelligent disruption, and the importance of customer experience. The Advantages of Big Data It’s easier than ever to get loads of information from your […]
Brick-and-mortar retail stores have always tried to make customer context work. That’s why grocery stores put candles next to cake mix and why clothing stores make sure socks aren’t far from the shoe department. Customer context is a bit different in e-commerce, but it’s essentially the same: instead of endcaps or specific aisle layouts, you’ll […]
RCS, a new messaging protocol, aims to replace standard text messaging (SMS, or Short Message Service) as the preferred communication service between brands and customers. Before we get into all of the ways RCS is going to do this, let’s first go over the basics. What is RCS? RCS stands for Rich Communication Services. Google […]
Link building and backlinking are two important ways for search engines to find your business online. Link building is the process of building up a “portfolio” of links to other places on your own website. When you have more links in your content, your site becomes more relevant to Google—which means you’ll show up more […]
It’s tough out there for the little guy. With so many professional YouTubers dedicating hefty budgets to producing high-quality videos and bolstering them with high-cost ad campaigns, how can those with little to no ad budgets possibly keep up? Not everyone has the budget to invest in a full-blown YouTube channel promotion strategy. If you’re […]