Facebook has been through a lot lately. First it was the restrictive news feed algorithm, which was a blow to advertisers. Then came the bombshell report of private information sharing, Mark Zuckerberg’s subsequent appearance before Congress, and the revelation that Zuckerberg and other Facebook executives have been deleting their sent messages. Pretty much the only […]
Key Strategies for Marketing with Big Data
While data is always essential for advertisers, enormous amounts of it can easily bog you down, making it difficult for you to know how to analyze it—much less how to use it all to the best of your business’s capacity. That’s the struggle of big data. Jen Anderson, SVP of Data & Analytics at Edelman […]
Why Digital-First Marketing Should Be Standard Operating Procedure
Before we dive into all the reasons why digital marketing should be standard practice for any business or brand, let’s start by defining what digital marketing is. Digital marketing is an umbrella term for all your online marketing efforts. You leverage channels such as Google search, social media, email and websites to connect with your […]
Branded Content vs. Standard Ads on Facebook: Which is Best for You?
It looks like the average Facebook user sees branded ad content as more share-worthy than standard ad content. According to a study by Shareablee, branded-content ads eclipsed standard ads in terms of paid impressions and earned impressions. What this means is, if your brand wants to catch extra attention with its ads on Facebook, you […]
How Ag Advertisers Can Avoid Intelligent Disruption
Daniel Hodges, CEO and founder of Consumers in Motion Group, believes that one of the top trends affecting the advertising industry in 2018 will be intelligent disruption. It sounds intimidating—and it can certainly be damaging—but, like any business challenge, intelligent disruption can be overcome through clever, adaptive handling and up-to-date knowledge of your industry. What […]
Proof that Influencer Marketing Sells Products for the Agricultural Equipment Industry
At Kirkpatrick Creative we pride ourselves in building successful advertising methods based on verifiable data. The biggest complaint we hear from new clients is, “I know only half of my advertising works, I just don’t which half.” That’s why we’ve spent the last few years working hard and running the numbers so that we use […]