When it comes to your social media advertising strategy, is your brand laser-focused on one platform…or is it all over the place? If you’re not sure where your brand should be getting social with its fans and potential clients, read on to learn the pros and cons of advertising on today’s leading social media platforms.
Balancing Traditional & Digital Marketing for Law Firms: A 3-Step Guide
Over the last decade, the advertising world has changed.
How Helpful Healthcare Content Attracts Website Visitors [FREE Infographic]
Content marketing is essential in the healthcare industry for a number of reasons. In this blog, we’ll explain all the different ways that helpful healthcare content attracts visitors to your website—and how those visitors can turn into more patients walking through your door.
Will Google’s Local Services Ads Help or Hurt Your Law Firm?
Google’s new Local Services Ads offer several benefits for law firms—but they aren’t without their drawbacks. Are they right for you?
3 Ways Data-Driven Marketing Saves You Money
At Kirkpatrick Creative, we take an analytical approach to advertising. The industry term for this is “data-driven marketing”—but we’ve defined our method as advertising engineered to work. Read on to learn 3 reasons data-driven marketing can make a difference for your business.
How to Negotiate Lead-Generating TV Spots for Your Law Firm Like an Advertising Pro
How much is your law firm paying for television ad space? How much time do you spend negotiating those rates? Buying television airtime without negotiating the rate is like buying a new car for the sticker price: it’s what the seller would love for you to do, but it’s not the smart move when you’re […]