Looking for an easy way to maximize your advertising budget? Here’s a simple solution: make your ads memorable. Ad amnesia—the syndrome of consumers forgetting about your advertising—can cost you thousands in wasted ad dollars. In other words: stop wasting your advertising budget on ads that won’t stick in a consumer’s brain!
6 Clever Tips for Building Trust in Your Brand (and They Can All be Done Online)
It’s no secret that if you want to attract customers to your business, trust is vital. Potential clients want to be sure that their time, money, and interests will be safe in your business’s hands if they choose to work with you. For businesses that are just starting out or looking for new clients, this […]
Is This Facebook’s Attempt to Appease Brands?
Facebook has been through a lot lately. First it was the restrictive news feed algorithm, which was a blow to advertisers. Then came the bombshell report of private information sharing, Mark Zuckerberg’s subsequent appearance before Congress, and the revelation that Zuckerberg and other Facebook executives have been deleting their sent messages. Pretty much the only […]
Key Strategies for Marketing with Big Data
While data is always essential for advertisers, enormous amounts of it can easily bog you down, making it difficult for you to know how to analyze it—much less how to use it all to the best of your business’s capacity. That’s the struggle of big data.
Why Digital-First Marketing Should Be Standard Operating Procedure
Before we dive into all the reasons why digital marketing should be standard practice for any business or brand, let’s start by defining what digital marketing is. Digital marketing is an umbrella term for all your online marketing efforts. You leverage channels such as Google search, social media, email and websites to connect with your […]
Branded Content vs. Standard Ads on Facebook: Which is Best for You?
According to a study by Shareablee, branded-content ads far outperform standard ads in terms of paid impressions and earned impressions.