Link building and backlinking are two important ways for search engines to find your business online. Link building is the process of building up a “portfolio” of links to other places on your own website. When you have more links in your content, your site becomes more relevant to Google—which means you’ll show up more […]
Facebook users have gotten fed up with how much branded content is crammed into their newsfeeds. That’s why Facebook changed its algorithm to show more posts from friends and family and fewer posts from brands.
As the marketing landscape evolves and the success of prime time TV ads fades, law firms need a fresh approach to growing their business. These four legal content marketing strategies will help you beat the clutter and stand out to your clients. 1. Make a Personal Connection Blogs, websites, and social media accounts are the standard […]