Search engine optimization (SEO) is an essential part of your law firm’s digital presence: it helps potential customers find you online, making it simple for leads to reach out. But what if you’re missing out on the power of local SEO?
A law firm cost per lead is a calculation that can help you determine whether your firm’s advertising methods are as efficient as they should be. The main marketing goal for most law firms is to gain more quality leads at a reduced cost. The lower your cost per lead, the better your marketing campaigns […]
You should know your return on investment in terms of prospect leads and new client production for your law firm. Three questions that demand accountability. If you’re buying the same television advertising placement schedule for your law firm that you’ve always bought, and are getting the same poor results, demand accountability from your advertising agency. […]
Our advertising agency works for Law Firms that advertise to injured and disabled folks. Generally, these are people that have never used disability lawyers before. They don’t have a lawyer on retainer. They don’t know that a Disability Attorney is about the only way to really get the advocacy they need to survive devastating situations […]
In law firm marketing, your cost per lead is the key indicator of your campaign’s effectiveness. Tracking and analyzing cost per lead will help you maximize your firm’s marketing budget. Understanding how to calculate cost per lead for law firm marketing is essential your firm’s advertising success. Tracking measurable results is the only way you […]