Believe it or not, the most effective elements of law firm marketing videos are something that any firm can achieve with the right planning.
Case studies can boost your law firm’s authority, attract prospects’ attention, and increase the chances of getting the clients you want.
Local intent is a vital part of your law firm’s search engine optimization strategy. But how does it work, and how can your law firm implement it successfully?
Over the last few years, many law firms have learned that marketing themselves to specialized areas like social security, personal injury or auto accident has generated a lot more leads for a lot less effort. This is a smart method, primarily because when you’re only advertising to prospective clients with specific needs, and they call, […]
One of the most common struggles Kirkpatrick has faced when helping curate a law firm’s blog, is a lack of priority. Lawyers know sharing their expertise with prospective clients is the quickest way to build strong relationships — however, once that big case comes along, the lawyers stop worrying about the blog. They become fixated […]
Over the last several weeks we have said all there is to say about advertising in the phone books. Is it a hassle? Sometimes. Is it worth it? Always. However, the money you save by employing our time-tested techniques is only as good as the usefulness you put it to. This is where Dan’s unique […]