Effective law firm advertising that doesn’t break the bank is possible! A data-driven approach to your law firm’s advertising budget can cut wasted money in half. Learn how it’s done here. Define Your Advertising Goals No business can afford to waste money on poorly-planned advertising—especially right now. But it can be intimidating to start building […]
Are you concerned that your law firm’s advertising agency might not be pulling its weight? Maybe you’re suspicious about how they’re spending your budget, or they can’t explain the decisions they’re making. Watch out for these three red flags that could indicate your ad agency is more interested in your money than your success.
Over the last few years, many law firms have learned that marketing themselves to specialized areas like social security, personal injury or auto accident has generated a lot more leads for a lot less effort. This is a smart method, primarily because when you’re only advertising to prospective clients with specific needs, and they call, […]
One of the most common struggles Kirkpatrick has faced when helping curate a law firm’s blog, is a lack of priority. Lawyers know sharing their expertise with prospective clients is the quickest way to build strong relationships — however, once that big case comes along, the lawyers stop worrying about the blog. They become fixated […]
Over the last several weeks we have said all there is to say about advertising in the phone books. Is it a hassle? Sometimes. Is it worth it? Always. However, the money you save by employing our time-tested techniques is only as good as the usefulness you put it to. This is where Dan’s unique […]
Niche law firm marketing allows you to focus your efforts on a specific demographic and generate better leads. Looking to generate new leads for your law firm? Niche marketing is an essential tactic for attracting new clients. This highly effective form of marketing involves concentrating your efforts on a narrow, targeted demographic.