When we see advertising budget bloat, one of our very first moves is to cut it out. But what happens with the rest of those dollars? The Background Edwards & Kautz is a small law firm located in Paducah, Kentucky that focuses on criminal defense and personal injury cases. When their advertising budget wasn’t working […]
Believe it or not, the most effective elements of law firm marketing videos are something that any firm can achieve with the right planning.
Case studies can boost your law firm’s authority, attract prospects’ attention, and increase the chances of getting the clients you want.
Humanizing your law firm may seem like a simple, straightforward concept, but it’s a long process that can take many forms—and not all of them are obvious. Check out our guide to humanizing your law firm and learn how it can attract more clients.
Voice search has become a common way for people to find information, businesses, and services. Read on to learn how to optimize your law firm’s website and business listings for voice search.
Don’t make the mistake of investing in only one type of advertising for your law firm. Learn why an omnichannel marketing strategy is important for your law firm’s success.