Email marketing is a fantastic tool for keeping your audience informed, transforming interested subscribers into repeat buyers, and making your most loyal customers even happier. But while it provides all of these benefits, the truth is that email marketing isn’t easy—especially when you want it done right. To help curb some of the frustrations we […]
3 Key Factors Every Forward-Thinking Business Must Consider
When it comes to marketing strategies, there are three major factors businesses need to keep in mind if they want to remain successful: the advantages of big data, the risks of intelligent disruption, and the importance of customer experience. The Advantages of Big Data It’s easier than ever to get loads of information from your […]
Why Customer Context Matters (And How to Make it Work for You)
Brick-and-mortar retail stores have always tried to make customer context work. That’s why grocery stores put candles next to cake mix and why clothing stores make sure socks aren’t far from the shoe department. Customer context is a bit different in e-commerce, but it’s essentially the same: instead of endcaps or specific aisle layouts, you’ll […]
Monitoring Your Mentions: How to Get Creative with Link Building and Backlinking
Link building and backlinking are two important ways for search engines to find your business online. Link building is the process of building up a “portfolio” of links to other places on your own website. When you have more links in your content, your site becomes more relevant to Google—which means you’ll show up more […]
Word of Mouth Marketing 2.0
“Word of mouth will never go out of style. It is, and will remain, the #1 way people make choices about brands.” —Jamie Turner, CEO of The 60 Second Marketer In the past, marketing by word of mouth was pretty straightforward: businesses tried to improve their reputations by getting people talking about them. Today, word […]
Key Strategies for Marketing with Big Data
While data is always essential for advertisers, enormous amounts of it can easily bog you down, making it difficult for you to know how to analyze it—much less how to use it all to the best of your business’s capacity. That’s the struggle of big data. Jen Anderson, SVP of Data & Analytics at Edelman […]