Online reviews hold a lot of power over any business—and the legal industry is no different. Learn why they matter to your law firm, their impact on potential clients, and how to get more of them.
Balancing Traditional & Digital Marketing for Law Firms: A 3-Step Guide
Over the last decade, the advertising world has changed.
How Helpful Healthcare Content Attracts Website Visitors [FREE Infographic]
Content marketing is essential in the healthcare industry for a number of reasons. In this blog, we’ll explain all the different ways that helpful healthcare content attracts visitors to your website—and how those visitors can turn into more patients walking through your door.
3 Ways Data-Driven Marketing Saves You Money
At Kirkpatrick Creative, we take an analytical approach to advertising. The industry term for this is “data-driven marketing”—but we’ve defined our method as advertising engineered to work. Read on to learn 3 reasons data-driven marketing can make a difference for your business.
3 Reasons Blogging is Essential for Law Firms
For potential clients to find, remember, and trust your law firm, quality blog content is a must. Read on to find out why blogging is essential for effective law firm marketing.
The Marketing Differences Between High-Research & Low-Research Healthcare Services
When it comes to healthcare, not all marketing media is created equal. Read on to learn how marketing needs differ between high-research and low-research healthcare services.