Email marketing is a fantastic tool for keeping your audience informed, transforming interested subscribers into repeat buyers, and making your most loyal customers even happier. But while it provides all of these benefits, the truth is that email marketing isn’t easy—especially when you want it done right.
When I first started in marketing, people told me “email marketing is dead!” However, over the past three years, I’ve found that not only email marketing not dead – it’s thriving! You just have to know how to address your audience. One of my firmest critics and email naysayers was a legal client. They were […]
Alright, so you’re writing strong emails and you’ve have dependable email lists of interested prospective (and former) clients. But still you’re noticing your unsubscription rates rising.You may be missing some key tactics in your email marketing strategy. 92% of online adults use email. 61% use it daily! Having a constantly fluctuating stream of subscriptions and […]
If you decide to tackle email marketing on your own (instead of hiring a marketing company) distribution is going to take up a quite a bit of your workday! Luckily there are several online services to help you build templates, while managing and maintaining your mailing lists. And while email software is getting more user-friendly, […]
Too many people approach email writing as a clinical, checklist. Prospects are people, too. We’re programmed to respond positively to certain words and types of messaging. Just learning just a few psychological tips can drastically enhance your connect rates. Here are a few of my favorites. Word Choice is Everything. When it comes to email […]