The way Google ranks law firms on its results pages has changed in the past few years. Learn why your law firm SEO ranking may not be where you expect—and how to save money when it comes to SEO.
When it comes to healthcare, not all marketing media is created equal. Read on to learn how marketing needs differ between high-research and low-research healthcare services.
Search engine optimization (SEO) is an essential part of your law firm’s digital presence: it helps potential customers find you online, making it simple for leads to reach out. But what if you’re missing out on the power of local SEO?
As we said in our first book, the first key to Kirkpatrick’s data-analysis is vigilance. We constantly adapt our ads so they are reaching stronger audiences in more effective ways. Vigilance is the only way data collection can be effective. The programmers at Google and other search engines understand this. Every few days, they adjust […]