Search engine optimization (SEO) is an essential part of your law firm’s digital presence: it helps potential customers find you online, making it simple for leads to reach out. But what if you’re missing out on the power of local SEO?
As we said in our first book, the first key to Kirkpatrick’s data-analysis is vigilance. We constantly adapt our ads so they are reaching stronger audiences in more effective ways. Vigilance is the only way data collection can be effective. The programmers at Google and other search engines understand this. Every few days, they adjust […]