Looking for an easy way to maximize your advertising budget? Here’s a simple solution: make your ads memorable.
Ad amnesia—the syndrome of consumers forgetting about your advertising—can cost you thousands in wasted ad dollars.
In other words: stop wasting your advertising budget on ads that won’t stick in a consumer’s brain!
Attention spans are shorter than ever, so it’s even more important that your ads stand out and get noticed. If you want to make sure you’re remembered, here are some tips you should remember:
Simplicity is Key
Would you rather memorize a sentence or a paragraph? Whether it’s the name of your brand, your slogan, or even a call to action, the simpler it is, the more easily people can remember it.
This is a great tool for those looking to create brand recognition: advertise your name, what you do, and why you’re different. Everything else is just filler that distracts consumers from remembering who you are.
The Rule of Seven
It’s one of the age-old maxims of advertising: people need to see or hear your ad at least seven times before they take action.
While you could always buy seven billboards along the same stretch of highway to drive home the point that people should hire you, the smarter option is to strengthen your omnichannel presence. Your consumer base is likely on mobile, but that doesn’t mean they aren’t watching TV or listening to the radio, too! The more places you present yourself, the easier you are to remember.
Target Your Ideal Audience
You’re not likely to remember something that doesn’t interest you. Similarly, a potential consumer isn’t likely to remember you if she’s not in the market for what you’re offering.
That’s why it’s important to target a specific, interested audience with your ads instead of trying to get everyone in the world to remember you. Not only will you be more likely to remain in the memories of those interested consumers, but you’ll increase your odds for conversions, too.
Be Direct & Specific
It’s easy to grab a customer’s attention with pretty graphics—just be sure to keep them interested with some text! When coming up with your ad copy, have a specific message in mind. If your ad includes a call to action or an offer, make sure that it’s clear what someone will get from clicking on your ad.
Think of it this way: all the most impressive words in the dictionary won’t guarantee conversions if customers don’t know what they’re getting from you. Plus, showcasing nothing but striking graphics in your ad makes it hard for a potential customer to find you again—make sure you give them something they can Google later!
Are your audiences suffering from symptoms of ad amnesia? Contact Kirkpatrick Creative today to make sure you’re making the most of your advertising budget with advertising that’s as memorable as possible.