Content marketing is essential in the healthcare industry for a number of reasons. In this blog, we’ll explain all the different ways that helpful healthcare content attracts visitors to your website—and how those visitors can turn into more patients walking through your door.
Google’s new Local Services Ads offer several benefits for law firms—but they aren’t without their drawbacks. Are they right for you?
How much is your law firm paying for television ad space? How much time do you spend negotiating those rates? Buying television airtime without negotiating the rate is like buying a new car for the sticker price: it’s what the seller would love for you to do, but it’s not the smart move when you’re […]
Brand awareness vs. lead generation: which campaign type is right for you? The answer depends on your goals—but for the best results, it’s undeniable that brand awareness and lead generation perform best when they’re working hand-in-hand.
Having a beautiful, functional website for your law firm is great, but it doesn’t have much real-world value if it doesn’t generate qualified leads. Learn how to design your law firm’s website for lead generation here.
The way Google ranks law firms on its results pages has changed in the past few years. Learn why your law firm SEO ranking may not be where you expect—and how to save money when it comes to SEO.