When we see advertising budget bloat, one of our very first moves is to cut it out. But what happens with the rest of those dollars?
How to Maximize an Advertising Budget: A Brief Case Study
Sometimes getting the most out of a creative advertising plan involves the simplest of methods: organization.
The 3 Essential Elements of Law Firm Marketing Videos
Believe it or not, the most effective elements of law firm marketing videos are something that any firm can achieve with the right planning.
Should Small Businesses Invest in Digital Advertising?
As a small business owner, there’s a lot on your plate. Can you really spare the time, effort, and money it takes to invest in digital advertising?
Divorce Attorney Ads: The Good, the Bad, & the “Tearable”
Happy Valentine’s Day! What better way to honor the day of love than to analyze divorce attorney ads? We can’t think of one! (To all our significant others: that’s a joke.)
Which is Better for Advertising Your Law Firm Online: SEO or PPC?
When it comes to advertising your law firm online, there are a few different routes you can take. Two of the most popular methods are search engine optimization (SEO) and pay-per-click (PPC advertising. But which strategy will work best for your law firm?