Swag. Loot. Tchotchkes. Whatever you prefer to call it, promotional gear is a solid advertising investment that pays off for your brand over time.
Here’s why you should consider purchasing branded gear for your business.
Benefits of Branded Gear
Boost Brand Awareness
Branded gear gets your business’s name, logo, and other information in multiple places, which keeps your company top-of-mind. The best part? There’s no AdBlock or mute button: your branded gear will have eyes on it wherever it goes.
Putting your brand name or logo on a leisure item means you’re advertising while off the clock. Pay for branded gear once and continue to reap the benefits years down the line. What’s more, when potential customers see people sporting your logo, it lends social proof, an important component of word-of-mouth marketing.
Unlike a radio, TV, or online ad, branded promotional gear gives your customers something they can touch and feel. This tactile interaction helps with memory retention, making it less likely that they’ll succumb to ad amnesia.
When you branded product is high-quality, it creates an instant good impression. Pro tip: make your T-shirt or mug machine-washable so your logo/message doesn’t fade. Include a phone number only if you’re positive it isn’t going to change anytime soon. (Your website’s URL may be a better idea.)
Positive Brand Association
Why spend money on something that will just get thrown away? When your item is useful, the person you give it to will have a positive memory of you every time they use it.
Get Started Quickly
A promotional gear campaign is not complex. You just design it, make it, and go!
Let’s Talk Gear
Investing in useful, high-quality promotional gear positions your brand as exactly that. If you want to stand out, contact Kirkpatrick Creative today. Our partnerships with Southern Branding, Arkansas Graphics, and more have resulted in several successful promotional campaigns using branded products.
Photo by Eva Bronzini