Most of the work Kirkpatrick has done with agricultural equipment dealers has been in digital marketing efforts. Most of these tips were developed in order to get our clients more exposure online. We have initiated banner ad campaigns, social media ad buys, email campaigns and everything in between. Individual Dealer Branding – What Makes You, […]
Video Friday! Change: The Only Thing that Stays the Same.
Digital marketing has changed our industry, and — in turn — the industries of all of our clients. Every day there is a new app or tool to help us connect with a more divided audience. Sometimes when we speak with clients, I can see them getting frustrated with how quickly the technology is changing. […]
Creative Ways of Reaching New Customers
The key to a successful equipment dealership, or any business for that matter, is knowing how to build and maintain customer relationships. And while you may have great relationships with your current customers — a business has to bring in new customers in order to compete. An easy way to get plenty of fresh faces […]
Video Friday! Play to Your Strengths!
Play to your strengths. That is one piece of advice I never let myself forget. There was a time when lawyers bragged on their ability to handle any case — they were litigational jacks of all trades. That time is over. More and more lawyers are seeing that they generate more promising leads by developing […]
Backwards Thinking: Using Shortline to Sell Mainline
The Current Shortline Problem… The Kirkpatrick Creative method is based on data collection and analysis. It’s incredibly helpful when talking with dealers and manufacturers about margins and bottom lines. However, in equipment sales – when the rubber meets the road – everything comes back to relationships. Finding customers and keeping them. Not just for a […]
Video Friday! Making Clients Advertisers: The Importance of Reviews, Testimonials & Case Studies
Most customers today claim to trust an online review as much as a personal recommendation. For generations, law firms have relied on the word of mouth from satisfied clients to generate new business. You better believe that online testimonials, reviews and shopping habits are having a profound effect on your chance to find new clients. […]