Hashtags are pervasive in our society. Now that everyone is using them constantly, marketers are beginning to devise ways that we can use hashtags as advertising tools. One simple and direct method to use hashtags to reach an audience you might otherwise miss, is by developing a hashtag strategy. I’m here to walk you through […]
The Manufacturing Side: The Problem with Co-Op Programs!
Why aren’t dealers spending their co-op dollars? This is the number one question on most manufacturers’ ask as we make our rounds at farm and equipment shows. As we’ve worked with manufacturers and dealers, we have developed a unique perspective on the problem, and since we’ve come at this from both sides — we have […]
Video Friday! The Importance of Useful Content!
Everything your law firm produces for your website is referred to by search engines as “online content.” And the success of your firm is so dependent on online content, that advertising and marketing professionals have begun to focus a great deal of their efforts on “content marketing.” How can you be sure your website is […]
5 Interesting Facts About a New Generation of Farmers
The Kirkpatrick Creative team has spent the last few years making the rounds at agricultural trade shows across the country. While making our pitch to different dealers and manufacturers we’ve also noticed something else — farmers are much younger than we remember when we were growing up. This common trend is getting noticed on a […]
Why Social Security Law is Important to Me!
Social Security and Disability protection is an important, often overlooked, aspect of the law. Here at Kirkpatrick, we don’t make light of these cases. We have seen firsthand how important lawyers are to the disabled, and we’ve even seen our ads make a big difference!
SLIDESHARE – Free Download – Kirkpatrick’s Balanced Approach to Advertising Explained!
As our last post in the phone book advertising series, I would like to give you one last gift. This is a slide show to help explain my “Unique Puzzle” approach to balanced advertising strategy. I hope you can take this back to office and begin a conversation around a new way to see the […]