Call increase in first 60 days.
Saved in media buy with improved lead generation.
Unified brand image.
Fort Smith, Arkansas, is home to the famed courthouse of the “hanging judge,” Isaac Parker. But Parker never went up against a tough legal clan like Nolan Caddell Reynolds. To maintain its position as the most recognized personal injury law firm in the region, NCR relies on a one-two punch of hard-hitting lead generation advertising coupled with good-guy community activism, all managed by Kirkpatrick Creative.
More leads for the same budget
We retooled the firm’s advertising from the get-go. TV ads highlight the firm’s practice areas, focusing on clients’ stories and results achieved. The media buy, thanks to our process, put an end to wasting dollars on bad media placement. Constant monitoring of the exact time of each phone call and web response assures that the cost-per-lead continues to drop, while the total number of calls from prospects climbs.
New client calls begin immediately
Also brought under scrutiny was the way the firm tracked calls, both after hours and during regular business hours. Phones are answered 24/7. Web inquiries receive response within minutes. We map responses against spot buys—and refuse to buy programming that doesn’t generate leads.