We have learned the lesson time and time again, and it only seems to get truer as time passes. If you really want to connect to your customers, you can’t focus on making a sale. Today’s shoppers are keen to these tactics. The quickest way to a customers trust and understanding is by telling a […]
Agricultural Dealers and High-Yield Advertising
Where is Your Green Hat I once had a friend whose grandfather gave him a green John Deere ball cap as a kid – we were around eight or so. His grandfather had probably gotten the cap for free after buying a tractor sometime in the sixties. The cap was worn and stiff with salt […]
5 Ways to Help Your Dealership’s Digital Marketing Efforts
Most of the work Kirkpatrick has done with agricultural equipment dealers has been in digital marketing efforts. Most of these tips were developed in order to get our clients more exposure online. We have initiated banner ad campaigns, social media ad buys, email campaigns and everything in between. Individual Dealer Branding – What Makes You, […]
Video Friday! Change: The Only Thing that Stays the Same.
Digital marketing has changed our industry, and — in turn — the industries of all of our clients. Every day there is a new app or tool to help us connect with a more divided audience. Sometimes when we speak with clients, I can see them getting frustrated with how quickly the technology is changing. […]
Creative Ways of Reaching New Customers
The key to a successful equipment dealership, or any business for that matter, is knowing how to build and maintain customer relationships. And while you may have great relationships with your current customers — a business has to bring in new customers in order to compete. An easy way to get plenty of fresh faces […]
Local Customers and Online Shopping
You Can’t Afford to Lose Local Customers We work with a lot of small tractor and irrigation equipment dealers. These mom-and-pop shops are legacy businesses in one-horse towns — to say the least, they are established. These dealers have a faithful base of local customers, who have been farming for as long the dealer has […]