Everything your law firm produces for your website is referred to by search engines as “online content.” And the success of your firm is so dependent on online content, that advertising and marketing professionals have begun to focus a great deal of their efforts on “content marketing.” How can you be sure your website is […]
Why Social Security Law is Important to Me!
Social Security and Disability protection is an important, often overlooked, aspect of the law. Here at Kirkpatrick, we don’t make light of these cases. We have seen firsthand how important lawyers are to the disabled, and we’ve even seen our ads make a big difference!
Video Friday! Racing the Rubik’s Cube – The Unique Puzzle
If it can be measured, it should be measured. And everything can be measured. We have spent the last several weeks guiding you through our rigorous process for finding the best phone book advertising rates for our law firm clients. Even after all of the data, we’re still met with the same mentality, “Does anybody […]
Making Sense Out of Cents: Our Guide to Phone Book Ad Placement & Finding a Better Rate
Have you ever wondered how your phone book ad ended up where it did? The ads seem to be ordered randomly, and everyone knows readers probably won’t read more than a few pages of listings. This week, not only do I explain the method behind the order of phone book advertising… But I’ve also got […]
The Rules of Negotiating Your Directory Ad
We’ve spent a few weeks talking about Kirkpatrick’s data-driven approach to finding out which phone book ads are working and which aren’t. All of this information will prepare you to negotiate with your phone book sales representative, when it is time to renew your contract. This week I’ve brought you a few tips on making […]
A Real World Look at Deep Analytics
How can advertising be “engineered?” What makes Kirkpatrick’s methods so different from everyone else’s? This week, I break it all down for you. Through a real-world example, I’ll explain how Kirkpatrick Creative’s analytical, systematic approach to phone book advertising saved a client a ton on their spend, without giving up on phone books altogether or […]