I grew up riding a tough school bus. In a tough town with locals that “just didn’t debate a lot…” This taciturn way of problem solving meant I had to quickly develop some basic boxing skills. One of the most valuable things I learned was this: “You hold a huge advantage over your opponent if […]
How To Use Data to Solve The Biggest Problems With Your Advertising Campaigns
While watching a Mad Men rerun yesterday, the show struck a nerve. The episode featured an intense client meeting set sometime in the ‘60s with a key client who had just given the agency a first shot across the bow; “Ogilvy has a computer.” “They plan their media schedules with it.” The scene was supposed […]
The Best Advice We’ve Got for Generating Leads from TV
Some first-run shows produce fewer leads than their reruns. We couldn’t believe it either. So we ran it again and again, measured it again and again — and our data drilling processes kept showing us the same response: some very popular television programs are just too good! They can hold big viewership numbers— the cost […]
Using Client Testimonials in Attorney Advertising To Grow Your Practice
As a lawyer, it is important that you attract new clients all the time. The problem, however is that this is not as easy as in other businesses or professions. For one thing, there are so many lawyers in many parts of the United States that competition can be rather stiff. For another, you […]
Why you should think about Advertising like an Engineer
Engineers create things. They invent things. They improve things. Without engineers we’d still be pushing carts uphill with mules. At Kirkpatrick Creative we think about advertising like an engineer would. Our Mantra is “If it can be measured, it can be improved.” Engineering great advertising is all about one thing. Data. Knowing the right data […]
The Three Keys to Success in Direct Response Advertising
Direct response advertising is by far and away the most efficient form of advertising. Why? Because you can measure its effectiveness with one simple questions…did your prospects respond? No need for surveys or focus groups. Just check your mail, phone messages or website for orders or inquiries. Converting prospects into customers, however, is a little […]