I love working successful advertising strategies. My grandson, Willem, loves solving Rubik’s Cubes. I went to college for years. He spent a few hours on Youtube. Now he can solve any Rubik’s Cube in under two minutes. It’s impressive. It strikes me how Willem’s focus on solving his puzzle is similar to what Kirkpatrick Creative […]
3 Best Practices to Implement in Your Law Firm’s Next Commercial (and 3 Mistakes to Avoid!)
Conveying the mission, appeal, and sheer personality of your law firm is key to successful advertising. Here are some smart, data-oriented strategies to emulate – as well as some errors to avoid. Your law firm has more opportunities to reinforce its brand message, and better data to understand your target audience than ever before, thanks […]
Essential Marketing Tips for Small and Solo Law Firms
From professional seminars to social media sharing, these effective strategies will help even the smallest law firms get the word out. Law firm marketing advice often lumps all firms into one category, but strategies that work well for large firms rarely suit sole practitioners. Small law firms benefit most from a mix of online and in-person marketing, ideally with a […]
8 Dramatically Effective Law Firm Marketing Tactics
Networking at all levels, establishing credibility online and in your community, and being active when it comes to professional engagement opportunities are all crucial for driving new business. Have you been treading water with your current marketing plan? Are you looking to drive more new business to your law firm? Jump start your marketing approach […]
Why Niche Law Firm Marketing Converts New Clients
Niche law firm marketing allows you to focus your efforts on a specific demographic and generate better leads. Looking to generate new leads for your law firm? Niche marketing is an essential tactic for attracting new clients. This highly effective form of marketing involves concentrating your efforts on a narrow, targeted demographic.
Your Most Pressing Law Firm Internet Marketing Questions – Answered!
From avoiding unnecessary mistakes to developing effective search marketing strategies, here are the answers to your most pressing law firm internet marketing questions. Whether you’re just getting started with law firm marketing, or you’re stumped and desperate for answers, we’re here to help! We took stock of all the questions we’re asked on a regular basis, […]