We’ve spent a few weeks talking about Kirkpatrick’s data-driven approach to finding out which phone book ads are working and which aren’t. All of this information will prepare you to negotiate with your phone book sales representative, when it is time to renew your contract. This week I’ve brought you a few tips on making […]
Infographic: Run the Numbers! Advertising in Fewer Phone Books!
Yesterday we posted our thoughts on why advertising in fewer phone books might be a better solution for your firm’s marketing needs. We know — aside from us telling you to keep using phone books — this is a pretty far-fetched idea… Advertise less? But we would love for you to discuss what we wrote about […]
A Real World Look at Deep Analytics
How can advertising be “engineered?” What makes Kirkpatrick’s methods so different from everyone else’s? This week, I break it all down for you. Through a real-world example, I’ll explain how Kirkpatrick Creative’s analytical, systematic approach to phone book advertising saved a client a ton on their spend, without giving up on phone books altogether or […]
Infographic: Run the Numbers! The Strength in Your Directory Listing!
Yesterday we posted some of the data we have collected on the effectiveness of free phone book listings. Hopefully it is clear to you that a large number of the calls coming into your firm from the phone book, probably have nothing to do with your expensive ad. We’d love for you to share our […]
Key Data Behind the Strength of a Phone Book Listing
Free phone directory listings, are the unsung heroes of your law firm’s advertising strategy. Patrick recently wrote about The Power of the Separate Phone Book Listing. He made a lot of claims to how Kirkpatrick’s methods can help pinpoint the efficiency of not only a particular phone book, but a specific ad in that phone book. […]
Don’t Kill the Messenger – Tips for Working with Your Yellow Pages Representative
Your best asset in finding a great rate on phone book advertising may surprise you. Your sales representative can help tremendously when it’s time to renew your contracts. I’ve got a few tips for you to consider when dealing with your sales rep. And when those negotiations start, and you know he’s on your side […]