Chances are, your Yellow Pages advertising is eating up more than a third of your law firm’s marketing budget. Chances are, you’re running in multiple books, in both rural and urban areas to ensure a wider audience. Chances are, you’re getting hit with a Yellow Pages contract renewal every few months from a different book. […]
How to Make the Most of Your Law Firm’s Marketing Budget
For budget-conscious law firms, implementing an effective marketing plan requires a consistent, data-based approach in order to get the best return on investment. Having a small marketing budget does not have to be synonymous with having a small marketing campaign. Leveraging every cent of your marketing budget for maximum effect is critical for generating new […]
A Typical Timeline for Law Firm Video Production
Build your brand, highlight your area of expertise, and provide new avenues for engagement with a carefully thought out law firm video production plan. Nearly 4 billion videos are played on Facebook alone each day – and that number continues to rise every month. The soaring popularity and ubiquity of video makes it an increasingly […]
6 Website User Experience Facts that Lawyers Should Be Aware Of
The user experience, or UX, for your website is a direct reflection on how potential clients perceive your law firm. One of the keys to a website’s success is its ability to provide a good user experience, or UX. If you have poor law firm UX it will immediately raise red flags with potential clients, […]
Are You Making Any of the 5 Worst Law Firm Marketing Mistakes?
Your law firm’s marketing strategy can make or break your business. Invest some time into avoiding these common law firm marketing mistakes! If your website or marketing campaigns are poorly designed, or otherwise fail to hold the attention of potential clients, you will lose their business to your competition. If you’re concerned by the thought […]
Kirkpatrick Creative Hires Ali Watson
Little Rock, AR: Kirkpatrick Creative is expanding with the addition of new team member Ali Marie Watson! Ali will be acting as an account executive for Kirkpatrick’s Kentucky clients. Ali has two years of experience as an advertising and marketing director with Paducah, Kentucky’s personal injury and criminal defense attorneys, Edwards & Kautz Law Firm. […]