Hashtags are pervasive in our society. Now that everyone is using them constantly, marketers are beginning to devise ways that we can use hashtags as advertising tools. One simple and direct method to use hashtags to reach an audience you might otherwise miss, is by developing a hashtag strategy. I’m here to walk you through […]
The Manufacturers’ Side: The Struggle of Shortlines
A second manufacturers’ complaint we hear consistently, especially from independent shortlines, “How do I motivate dealers to sell my equipment?” Some companies are fortunate enough to have partnerships with mainline manufacturers. This ties the financing of a shortline implement to the same ticket as the mainline tractor — making it much easier for the customer […]
The Manufacturing Side: The Problem with Co-Op Programs!
Why aren’t dealers spending their co-op dollars? This is the number one question on most manufacturers’ ask as we make our rounds at farm and equipment shows. As we’ve worked with manufacturers and dealers, we have developed a unique perspective on the problem, and since we’ve come at this from both sides — we have […]
Video Friday! The Importance of Useful Content!
Everything your law firm produces for your website is referred to by search engines as “online content.” And the success of your firm is so dependent on online content, that advertising and marketing professionals have begun to focus a great deal of their efforts on “content marketing.” How can you be sure your website is […]
5 Interesting Facts About a New Generation of Farmers
The Kirkpatrick Creative team has spent the last few years making the rounds at agricultural trade shows across the country. While making our pitch to different dealers and manufacturers we’ve also noticed something else — farmers are much younger than we remember when we were growing up. This common trend is getting noticed on a […]
Big Data Agriculture & Your Advertising Strategy
I’m sure some of you have heard the terms “Big Data Agriculture” and “Precision Agriculture” thrown around the showroom over the past few years. While the idea of data might bring up thoughts of pocket protectors and spreadsheets — it isn’t that out of place in farming. Data analysis is simply the collection and study […]