As our last post in the phone book advertising series, I would like to give you one last gift. This is a slide show to help explain my “Unique Puzzle” approach to balanced advertising strategy. I hope you can take this back to office and begin a conversation around a new way to see the […]
SLIDESHARE – Free Download! – Why Your Phone Book Ad Needs an Independent Designer!
It’s my turn to share one final bit of information on our methods of successful phone book advertising. I wanted to take this chance to remind you how important taking control of your design is to the success of your advertising campaign and your firm’s branding message. Look this over and share it with your […]
SLIDESHARE! – Free Download – Kirkpatrick Creative’s Negotiation Tactics!
As we wrap up our campaign on phone book advertising negotiations, each of us here at Kirkpatrick Creative wanted to create something for you to share with others in your office. Here is a presentation on my rules of negotiation. What is great about these, is they aren’t only applicable to phone book advertising, but […]
The Power of Re-Investing in Your Law Firm
Over the last several weeks we have said all there is to say about advertising in the phone books. Is it a hassle? Sometimes. Is it worth it? Always. However, the money you save by employing our time-tested techniques is only as good as the usefulness you put it to. This is where Dan’s unique […]
The Unique Puzzle: Strength in Balance!
Congratulations! You made it through our six week course in how to negotiate better rates for your law firm phone book advertising. You have had the chance to gain insight on: How the phone books operate and how to use those operations to your advantage, The analytics that prove phone books are still a […]
The Million Dollar Question: Can You Afford to Drop the Yellow Pages?
Okay. We’ve talked about free listings vs. advertisements, negotiation tactics, advertising philosophy, book selection and ad order. We have looked at law firm phone book advertising every which way you can — but there is still one burning question that remains to be answered… Can your firm afford to stop advertising in the phone book? The […]