Advertising

Okay.  We’ve talked about free listings vs. advertisements, negotiation tactics, advertising philosophy, book selection and ad order.  We have looked at law firm phone book advertising every which way you can — but there is still one burning question that remains to be answered… Can your firm afford to stop advertising in the phone book? The […]

On Monday, Dan wrote about one of the overlooked benefits of hiring an advertising firm — check it out if you missed it.   But at the end of the day, a lot of folks are still hesitant, to hire an advertising representative, because (especially when dealing with phone books) they are already paying huge rates […]

If you downloaded our free e-book, How to Manage Phone Book Advertising for Efficiency & Productivity or if you’ve been reading the Kirkpatrick Creative blog for the last several weeks, you’ve seen that we are giving away all of our phone book advertising secrets. We have covered Negotiation Tactics, Advertising Design Tips and so much more! […]

One of my best friends in school was a terrible student. He never cracked a book, never studied a day in his life. But when test-time came, he was cool as a cucumber. Just unflappable. I figured out from an early age that simply learning something was a lot different than being able to apply […]

We’ve spent several weeks now, focusing on how to manage yourself through the negotiation process when dealing with phone book publishers. But what happens after that? Where do all the ads in the phone book come from? Who makes the decisions on layout, fonts, images and everything else? More often than not, law firms and […]

Is your law firm advertising in multiple phone books? In rural areas, this makes perfect sense — you want to reach the widest audience with your message. However, it usually means negotiating multiple contracts for different areas. Which can be a headache — or several. Publishers know you’re running in several books. They renew local […]