Making it as an attorney is tough. Like marketing, it is extremely competitive. The key to winning is diligence. Lawyers and marketers alike have to focus every day – never letting a detail out of sight. Being the best is accomplished everyday. Football great, Jack Kemp once said, “Winning is like shaving – You do […]
Key Data Behind the Strength of a Phone Book Listing
Free phone directory listings, are the unsung heroes of your law firm’s advertising strategy. Patrick recently wrote about The Power of the Separate Phone Book Listing. He made a lot of claims to how Kirkpatrick’s methods can help pinpoint the efficiency of not only a particular phone book, but a specific ad in that phone book. […]
The Power of the Separate Phone Book Listing
Law firms spend so much time worrying about their paid phone book ads, that they forget a percentage of their calls come from the unpaid directory listings. It makes sense. Phone directory advertising is usually costing you upwards of a third of your advertising budget. You hear people saying phone book advertising is money wasted, […]
The 3 Rules of Ad Rate Negotiation
Chances are, your Yellow Pages advertising is eating up more than a third of your law firm’s marketing budget. Chances are, you’re running in multiple books, in both rural and urban areas to ensure a wider audience. Chances are, you’re getting hit with a Yellow Pages contract renewal every few months from a different book. […]
The Unique Puzzle: Solving Your Law Firm’s Advertising Strategy Questions
I love working successful advertising strategies. My grandson, Willem, loves solving Rubik’s Cubes. I went to college for years. He spent a few hours on Youtube. Now he can solve any Rubik’s Cube in under two minutes. It’s impressive. It strikes me how Willem’s focus on solving his puzzle is similar to what Kirkpatrick Creative […]
Kirkpatrick Creative Brings on Intern to Support Growing Business
Little Rock, AR – Little Rock advertising agency, Kirkpatrick Creative, has hired Tulane University student, Colin Boyd, to help with their summer workload. Boyd is a History and Political Science double-major. In the office, he is helping with client research and lead generation for Kirkpatrick’s growing law firm marketing strategy. “Colin is a great guy, […]