YouTube pre-roll ads can be a great way to attract new clientele—but only if you’re strategic about how you craft them. Fortunately, the experts at Google have conducted extensive research to examine the traits that make YouTube pre-roll ads so effective. Check out the highlights here.
Video Friday! Don’t Make a Pitch. Tell a Story!
We have learned the lesson time and time again, and it only seems to get truer as time passes. If you really want to connect to your customers, you can’t focus on making a sale. Today’s shoppers are keen to these tactics. The quickest way to a customers trust and understanding is by telling a […]
Video Friday! Change: The Only Thing that Stays the Same.
Digital marketing has changed our industry, and — in turn — the industries of all of our clients. Every day there is a new app or tool to help us connect with a more divided audience. Sometimes when we speak with clients, I can see them getting frustrated with how quickly the technology is changing. […]
Video Friday! Play to Your Strengths!
Play to your strengths. That is one piece of advice I never let myself forget. There was a time when lawyers bragged on their ability to handle any case — they were litigational jacks of all trades. That time is over. More and more lawyers are seeing that they generate more promising leads by developing […]
Video Friday! Making Clients Advertisers: The Importance of Reviews, Testimonials & Case Studies
Most customers today claim to trust an online review as much as a personal recommendation. For generations, law firms have relied on the word of mouth from satisfied clients to generate new business. You better believe that online testimonials, reviews and shopping habits are having a profound effect on your chance to find new clients. […]
Video Friday! The Importance of a #hashtag Strategy!
Hashtags are pervasive in our society. Now that everyone is using them constantly, marketers are beginning to devise ways that we can use hashtags as advertising tools. One simple and direct method to use hashtags to reach an audience you might otherwise miss, is by developing a hashtag strategy. I’m here to walk you through […]