Video Friday! Don’t Make a Pitch. Tell a Story!

We have learned the lesson time and time again, and it only seems to get truer as time passes. If you really want to connect to your customers, you can’t focus on making a sale. Today’s shoppers are keen to these tactics. The quickest way to a customers trust and understanding is by telling a story. I try to work narratives into every pitch I make, and here are my thoughts on why this pitching method is so effective!