Does your agriculture dealership use social media? Hopefully you’re reaching out to new and existing customers to inform and entertain. But is there something more you could be doing?
What About Customer Service?
With it’s speed and ease, social media seems tailor-made to help agriculture dealers and technicians solve problems and answer questions from customers. In every industry, social media customer service is the “new normal.”
Customers feel empowered to contact businesses directly with any issues they have, They expect their requests to be met in a timely matter. This is just one reason, out of many, that you should be monitoring social media accounts regularly. You can’t miss a message or comment expressing any issue or negativity – ideally you should respond right away.
The same goes for positive messages or comments. The quicker your response, the better it is for the customer and the agriculture dealer. Online users visiting businesses on social media sites have much higher expectations in terms of content in general. Is the business providing educational information relating to your units? Do they share event details ahead of time? Are there pictures of inventory? These are all things a customer may look for on a business’ Facebook page, and it has now become standard to have them.
You should be proactive in social media efforts. Focus on what followers want to see and provide it before they ask for it!
Quick Tip!
What would you do differently with your social media strategy if followers had to pay for it? How would you make it worth the money? Give them useful information and entertaining content, engage with them, answer their questions promptly – these are all aspects of customer service through social media.
Social Media Adds Value!
You should be bringing value to social media offerings that agriculture competitors aren’t. Provide followers with an experience when they visit dealership Twitter or Instagram accounts. Don’t just join social media outlets – turn them into an opportunity to draw in more followers who could ultimately lead to paying customers!
Every dealer should focus on social media customer services — and that makes it a brand-wide goal. As a manufacturer, you should do everything you can to make these efforts easier for your dealers. Have your creative team work on ready-made social posts that push branded messages, while allowing customization at each dealership.