Landing pages allow you to target people looking for specific legal services. Learning how to use landing pages effectively can help you land new, more qualified clients. Landing pages are a powerful tool for law firms to generate new leads that may become profitable clients. Landing pages for law firms are built to enhance your […]
Your Law Firm’s Website Is Affecting Your Marketing ROI
If your website isn’t making the most of the traffic you send to it, your marketing ROI is lower than it could be. You invest in marketing with the hopes of gaining new clients or connections. Entirely too many law firms underutilize their websites, cutting into their return on investment (ROI) drastically. Your marketing techniques […]
Increasing Speed in the Corners; Efficient, Effective Marketing for Law Firms: Advertising That Works
Takeo Kiuchi and the engineers at Honda F1 racing were the first to apply data collection points on their car and around the track. This data allowed them to measure the progression of the car and look for small inefficiencies or deficiencies that they could manage; thereby increasing the speed of the car — by […]
Transparency and Accountability: The Importance of Measurable Marketing Data For Law Firms
Measurable data is the only way for you to track the success of your law firm Internet-marketing campaigns. The analysis of marketing data can help keep your marketing strategy—and budget—lean and efficient. US business magnate, John Wanamaker, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!”
How to Calculate the Cost Per Lead for Law Firm Marketing
In law firm marketing, your cost per lead is the key indicator of your campaign’s effectiveness. Tracking and analyzing cost per lead will help you maximize your firm’s marketing budget. Understanding how to calculate cost per lead for law firm marketing is essential your firm’s advertising success. Tracking measurable results is the only way you […]
Learn How to Make Your Law Firm Advertising Buy More Efficient and Put More Money in Your Pocket
In every law firm advertising buy money gets wasted. The key for savvy Attorney marketers is having a system that sniffs out the bad parts of your media buy from the good. To find the ineffective parts of your media buy, you must set it up as a process. The reason to do this is to help […]