In law firm marketing, your cost per lead is the key indicator of your campaign’s effectiveness. Tracking and analyzing cost per lead will help you maximize your firm’s marketing budget. Understanding how to calculate cost per lead for law firm marketing is essential your firm’s advertising success. Tracking measurable results is the only way you […]
Best Practices: Video Marketing for Lawyers
Video marketing is an excellent way for lawyers to increase brand awareness for themselves and their firm. When executed properly, video marketing for lawyers can increase your leads significantly. Lawyers are entering the advertising arena relatively late in the game, and a lot of firms tend to gravitate towards traditional marketing media like television. TV […]
“Be Approachable” The Best Law Firm Branding Advice I Ever Got
Kirkpatrick Creative has the great pleasure of working with a client who understands the need for market positioning, aka “branding”. With the myriad of decisions, plans, and strategies that have to be deployed, it is important to keep first things first. And your law firm’s projection as an approachable brand within its advertising should always […]
The Cumulative Impact of a One-Two Punch: “ Why Your Law Firm Needs to Invest in Multi-Media Advertising ”
I grew up riding a tough school bus. In a tough town with locals that “just didn’t debate a lot…” This taciturn way of problem solving meant I had to quickly develop some basic boxing skills. One of the most valuable things I learned was this: “You hold a huge advantage over your opponent if […]
How To Use Data to Solve The Biggest Problems With Your Advertising Campaigns
While watching a Mad Men rerun yesterday, the show struck a nerve. The episode featured an intense client meeting set sometime in the ‘60s with a key client who had just given the agency a first shot across the bow; “Ogilvy has a computer.” “They plan their media schedules with it.” The scene was supposed […]
The Best Advice We’ve Got for Generating Leads from TV
Some first-run shows produce fewer leads than their reruns. We couldn’t believe it either. So we ran it again and again, measured it again and again — and our data drilling processes kept showing us the same response: some very popular television programs are just too good! They can hold big viewership numbers— the cost […]