Ready to talk? Call us now: 501-663-6364

Kirkpatrick Creative

Advertising engineered to work.

Branding

by

6 Clever Tips for Building Trust in Your Brand (and They Can All be Done Online)

It’s no secret that if you want to attract customers to your business, trust is vital. Potential clients want to be sure that their time, money, and interests will be safe in your business’s hands if they choose to work with you. For businesses that are just starting out or looking for new clients, this […]

by

Digital Authenticity and Your Firm’s Story

Most people use social networking to communicate with one another, not sit through a sea of sales pitches. When people engage in your message they are showing interest in you and the community (and communication) you promise. The quickest way to prove that promise is through a well-told story! In our nature… Humans connect with […]

by

Controlling Your Credibility: A Guest Blog from Jordan King!

“I am very skeptical about whether this will actually attract clients. At the end of the day, giving away advice just isn’t what keeps the lights on.” This was the remarkably honest response from a lawyer after I introduced myself as the web copywriter of our marketing agency. I suggested we begin laying the foundation […]

by

Know Thyself: How Authenticity is the Most Important Thing for a Law Firm’s Blogging Success!

You might think when we say authenticity is key to blogging, we mean you should be writing about yourself. That isn’t what we mean. Every blog post you publish should be put to one simple test: Are you writing for the reader’s perspective from your perspective? Honestly you could hold any piece of writing to […]

by

About the Customer: Optimizing for User Experience

User Experience or UX is the term online marketers and programmers use to describe how your website’s structure affects the users’ enjoyment and likelihood of returning to the site. User Interface or UI is how marketers and programmers describe the advertising methods and programming techniques used to manipulate your site’s UX. Getting swept up in […]