When it comes to marketing strategies, there are three major factors businesses need to keep in mind if they want to remain successful: the advantages of big data, the risks of intelligent disruption, and the importance of customer experience.
Why Customer Context Matters (And How to Make it Work for You)
Brick-and-mortar retail stores have always tried to make customer context work. That’s why grocery stores put candles next to cake mix and why clothing stores make sure socks aren’t far from the shoe department.