Establishing your firm as a top authority in your practice niche is crucial to your growth—no matter what your specialty entails. We’ve all heard that the key to a law firm’s growth is branding, but is there more you should consider when implementing a marketing plan? Of course there is. Otherwise, we wouldn’t be writing […]
Here’s why Advertising for Social Security and Disability Lawyers is Important to Me
Our advertising agency works for Law Firms that advertise to injured and disabled folks. Generally, these are people that have never used disability lawyers before. They don’t have a lawyer on retainer. They don’t know that a Disability Attorney is about the only way to really get the advocacy they need to survive devastating situations […]
“Be Approachable” The Best Law Firm Branding Advice I Ever Got
Kirkpatrick Creative has the great pleasure of working with a client who understands the need for market positioning, aka “branding”. With the myriad of decisions, plans, and strategies that have to be deployed, it is important to keep first things first. And your law firm’s projection as an approachable brand within its advertising should always […]