When it comes to marketing strategies, there are three major factors businesses need to keep in mind if they want to remain successful: the advantages of big data, the risks of intelligent disruption, and the importance of customer experience.
Transparency and Accountability: The Importance of Measurable Marketing Data For Law Firms
Measurable data is the only way for you to track the success of your law firm Internet-marketing campaigns. The analysis of marketing data can help keep your marketing strategy—and budget—lean and efficient. US business magnate, John Wanamaker, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!”