Takeo Kiuchi and the engineers at Honda F1 racing were the first to apply data collection points on their car and around the track. This data allowed them to measure the progression of the car and look for small inefficiencies or deficiencies that they could manage; thereby increasing the speed of the car — by […]
Law Firm Advertising Budget Planning Guidelines, Bankruptcy, and Social Security/Disability Law Firms
Law firms want budgeting guidelines for advertising and marketing. Their question is like the one brokers and financial planners ask at the outset of the planning process: “What’s your level of risk tolerance?” Things change—this isn’t the economy we had pre-’08—but still, you’re in the law firm business to make money. You need a budgeting […]
Is The Advertising Agency Handling Your Law Firm Wasting Your Money?
Is your law firm advertising agency marketing you into a black hole? Successful marketing for law firms requires quality, precision, and data you can measure. Hiring an advertising agency to promote your law firm can save you time and money by bringing new clients to your office… when they know what they’re doing. Before you […]