You should know your return on investment in terms of prospect leads and new client production for your law firm. Three questions that demand accountability. If you’re buying the same television advertising placement schedule for your law firm that you’ve always bought, and are getting the same poor results, demand accountability from your advertising agency. […]
Law Firm Advertising Budget Planning Guidelines, Bankruptcy, and Social Security/Disability Law Firms
Law firms want budgeting guidelines for advertising and marketing. Their question is like the one brokers and financial planners ask at the outset of the planning process: “What’s your level of risk tolerance?” Things change—this isn’t the economy we had pre-’08—but still, you’re in the law firm business to make money. You need a budgeting […]